Check out the top 30 international spirit brands by retail sales value. Each brand includes all its different varieties and flavours.

Individually, Johnnie Walker takes the top post at $5.3 billion in worldwide annual sales. It’s followed by Smirnoff  at $3.4 billion, Hennessy at $3.1 billion, and Jack Daniels at $2.7 billion.

Much of the success of these brands can be attributable to the marketing and distribution power of big, publicly-traded parent companies.

Diageo “dominates” as it owns six of the top 30 brands, including four in the top 10: Johnnie Walker, Smirnoff, Captain Morgan, and Crown Royale. “Pernod owns five of the top 30, while Bacardi owns two,” writes Bank of America’s Andrew Stott.


By Elena Holodny, 24 June 2015
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